Ethical Challenges of Using Artificial Intelligence to Personalise the Educational Process in Higher Education Institutions

This study explores the ethical challenges of integrating artificial intelligence (AI) into personalized learning in higher education. The research employs a qualitative approach, analyzing case studies and expert opinions to assess data privacy, bias, and decision-making transparency. The findings highlight both the benefits and risks of AI-driven education, emphasizing the need for ethical guidelines and regulatory frameworks. The results contribute to the discourse on responsible AI use, ensuring equity and trust in educational AI applications.