EFFECTIVENESS OF ONLINE ADVERTISING STRATEGIES IN INFLUENCING NEPALESE STUDENTS' CHOICE OF HIGHER EDUCATION INSTITUTIONS IN INDIA: A COMPARATIVE STUDY

This study explores the developing background of recruiting international students, through a specific focal point on understanding how online advertising strategies impact the decisions of Nepalese students in choosing higher education institutions in India. Utilizing a comparative research approach, the study intends to analyze various online marketing techniques to recognize the most effective strategies. There has been a discernible surge of Nepalese students seeking higher education in India in recent times. Acknowledging the significant role that online advertising plays in influencing the decisions of potential students, This study attempts to offer insightful information. for educational institutions and policymakers engaged in the recruitment process. To gather comprehensive data, the research employs a mixed-methods approach, combining surveys and qualitative interviews targeting Nepalese students who are contemplating higher education in India. The statistical analysis of the collected data aims to uncover patterns and correlations between online advertising strategies and the choices made by students. The comparative analysis scrutinizes diverse online advertising methods, encompassing social media campaigns, search engine marketing, email marketing, and website content. The study evaluates the efficiency of these strategies relative to traditional methods, offering a nuanced understanding of their impact on Nepalese students. The study outcome has realistic implication for higher teaching institutions in India looking to optimize their online advertising strategies for attracting Nepalese students. The ensuing discussion provides actionable recommendations to enhance recruitment efforts, considering the diverse preferences and influences that impact the decision-making processes of students in Nepal.