The film industry as a tool for promoting cultural tourism in the Republic of Dagestan

The article is devoted to the influence of cinema on the development of regional tourism by analyzing the cases of the Republic of Dagestan. The article provides an overview of the effects of using movies as a tool to promote and attract the tourist flow. A comparative analysis of films shot on the territory of the Republic of Dagestan was carried out, as well as an assessment of the marketing effect on increasing the attractiveness of specific locations in the regional tourism product promotion system. The research focuses on the application of the theory of territorial branding, which allows for a deeper understanding of how cinema shapes the image of a region. Using cinema to promote tourism opens up new prospects for development, improving infrastructure, attracting investors, creating special programs, and much more.