A Study on consumer Behaviour of Women's Preferences for Electric Two-Wheelers

Abstract The transition to electric mobility has seen significant development in recent years, yet the preferences and behaviors of women consumers remain yet to be fully explored within the electric two-wheeler segment. This study examines the key factors influencing women's preferences, purchase decisions, and post-purchase satisfaction concerning electric two-wheelers in urban and semi-urban areas. Through a mixture of survey data, interviews, and market analysis, the research recognizes critical considerations such as safety features, design aesthetics, affordability, ease of handling, charging convenience, and environmental consciousness as key motivators for adoption.