Inter-relationship between Sustainability & Reputation: A Bibliometric Analysis based on the Web of Science Database

Abstract: This study is an attempt to conduct a bibliometric analysis on the inter-relationship between sustainability performance or disclosure and reputation. A bibliometric review is conducted using 1605 articles from the Web of Science core collection database. The article evaluates the research article distribution based on time and geography. It also highlights notable articles. We make use of techniques like citation analysis, co-citation analysis and co-occurrence analysis. The software Vos Viewer is used. Findings indicate the volume of publications has seen steady growth since 2004 but has seen rapid growth post 2015. On analysing the country-wide distribution, we realize that the top five positions are occupied by USA, Spain, Italy, Netherlands & France. The top 10 articles at the intersection of sustainability metrics and reputation are also examined. In addition, co-citation clusters were developed to represent the distribution of the thematic structure. Keyword Co-occurrence analysis was conducted to highlight upcoming research areas within the domain. The analysis emphasized that topics like the confluence of sustainability and reputation with pandemic like situations or scope with SMEs or their role in developing a circular economy can be explored further. The article further provides various suggestions for academicians, managers as well as policymakers. Keywords: Corporate Reputation, Sustainability performance. Bibliometric Analysis JEL Classification Number: M10