SWOT Analysis of Tourism Development in Malingshan Geopark in Linyi City, China

Using the SWOT analysis framework, this study seeks to thoroughly evaluate the tourism development potential of the Malingshan Geopark in Linyi City, China. The geopark is distinguished by its unique geological formations, diverse natural scenery, and rich historical and cultural heritage, making it highly promising for tourism development. Nevertheless, the park also encounters certain challenges and limitations during development. Through an in-depth analysis of the geopark's strengths, weaknesses, opportunities, and threats, this study offers theoretical foundations and practical recommendations for formulating scientifically sound and strategically viable tourism development strategies.