Home Decor E-Commerce Website: Strategies for Success in the Digital Retail Landscape

The e-commerce revolution has dramatically reshaped how consumers approach home decor shopping. This paper investigates how home decor e-commerce websites influence purchasing decisions through design, user experience, personalization, and technology integration. This project aims to bridge the gap between artisanal aromatic products and consumers through a user-friendly, visually appealing, and strategically optimized online platform. It explores the essential features of successful platforms, analyzes consumer expectations, and highlights the future of online home decor retailing. The study combines market data analysis with UI/UX trends and discusses challenges faced by both consumers and retailers in the digital space.