DIFFERENCES IN SPENDING HABITS INFLUENCED BY UPI IN RURAL AND URBAN INDIAN POPULATIONS

Digital payments have become a transformative force in bridging the gap between rural and urban India. While existing research focuses on adoption rates or the impact of UPI on spending patterns, this study investigates the differences in spending habits between rural and urban populations following the introduction of UPI. Utilizing both primary and secondary data, surveys were conducted to analyze spending behaviors in rural areas, while data for urban populations were derived from existing scholarly literature. The findings reveal that rural residents predominantly prioritize saving over spending, whereas urban populations demonstrate increased spending patterns. These results align with prior studies, offering valuable insights into the contrasting financial behaviors shaped by UPI in rural and urban India.