Brazilian Baker Shop: A Case Study on Collaborative Negotiation

The article describes a family business negotiation in Brazil. The bakery faced management and organization problems due to its family nature, lack of professional management, and 24/7 operations. The business faced issues such as centralized management, high employee turnover, high maintenance costs, emotional issues, stress, lack of schedules for family life, and the matriarch's health depletion, worsening family relationships. This work presents the negotiation's outcome and discusses best practices to solve issues without jeopardizing family ties.