Research on Impulse Consumption among College Students: A Quantitative Analysis Perspective

Abstract This study explores the impulse consumption behavior of college students through quantitative research. By analyzing influencing factors, patterns, and consequences, it provides insights for guiding rational consumption and improving financial management skills, contributing to both academic theory and practical applications. Keywords: College students; Impulse consumption; Quantitative analysis; Influencing factors; Consumer behavior

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-12-10
DOI
https://doi.org/10.5281/zenodo.14351614
Primary Topic
Consumer Retail Behavior Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

Research on Impulse Consumption among College Students: A Quantitative Analysis Perspective

Zenodo (CERN European Organization for Nuclear Research)
Consumer Retail Behavior Studies
article

Research on Impulse Consumption among College Students: A Quantitative Analysis Perspective

article en

Abstract

Abstract This study explores the impulse consumption behavior of college students through quantitative research. By analyzing influencing factors, patterns, and consequences, it provides insights for guiding rational consumption and improving financial management skills, contributing to both academic theory and practical applications. Keywords: College students; Impulse consumption; Quantitative analysis; Influencing factors; Consumer behavior

Zenodo (CERN European Organization for Nuclear Research)
Decent work and economic growth
Openalex Percentile: Top 48%
Consumer Retail Behavior Studies
DOIOpen Access PDFOpenAlex
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Research on Impulse Consumption among College Students: A Quantitative Analysis Perspective · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS