MODELS FOR BUILDING SUSTAINABLE BUSINESS PARTNERSHIPS IN THE PACKAGING INDUSTRY: THE ROLE OF COLLABORATIVE INNOVATIONS AND ENVIRONMENTAL STRATEGIES

Amid global environmental challenges, the packaging industry faces the urgent need to transition to sustainable business models. This article explores key approaches to forming sustainable partnerships, including collaborative innovations, circular economy principles, and cross-industry cooperation. It examines the impact of environmental strategies on business competitiveness and economic efficiency. The study highlights successful partnerships that demonstrate the potential of collaboration in reducing carbon footprints and optimizing production processes. The article emphasizes the importance of coordinated efforts among businesses, governments, and society to achieve sustainable development in the packaging sector.