Augmented Reality Meets Sustainability: A New Era for Fashion Innovation

Digital transformation in fashion is leading retailers to use AR to boost customer interest and ease the shopping process. Brands like Nike and Forever 21 are mixing real and digital worlds through metaverse stores, offering fun, interactive shopping experiences. With digital elements becoming part of fashion, the industry is evolving. This change aims to lower return rates and make personal style more unique. We’re moving towards a future where tech and imagination merge in fashion. It’s about the clothes and the experience. Together, our ideas and technology create a limitless fashion world.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-11-22
DOI
https://doi.org/10.5281/zenodo.14206316
Primary Topic
Consumer Retail Behavior Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

Augmented Reality Meets Sustainability: A New Era for Fashion Innovation

Zenodo (CERN European Organization for Nuclear Research)
Consumer Retail Behavior Studies
article

Augmented Reality Meets Sustainability: A New Era for Fashion Innovation

article en

Abstract

Digital transformation in fashion is leading retailers to use AR to boost customer interest and ease the shopping process. Brands like Nike and Forever 21 are mixing real and digital worlds through metaverse stores, offering fun, interactive shopping experiences. With digital elements becoming part of fashion, the industry is evolving. This change aims to lower return rates and make personal style more unique. We’re moving towards a future where tech and imagination merge in fashion. It’s about the clothes and the experience. Together, our ideas and technology create a limitless fashion world.

Zenodo (CERN European Organization for Nuclear Research)
Industry, innovation and infrastructure
Openalex Percentile: Top 48%
Consumer Retail Behavior Studies
DOIOpen Access PDFOpenAlex
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Augmented Reality Meets Sustainability: A New Era for Fashion Innovation · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS