Lessons and Best Practices for Teaching Digital Ethnography

When the COVID-19 pandemic hit the UK in March 2020, I was preparing to teach a four-week methods course for graduate students at Oxford during the spring term. Like most of us, I had to learn how to deliver online teaching for the first time, getting to grips with tools like breakout rooms and live quizzes. However, I faced a challenge beyond learning digital teaching: The methods course I was about to deliver was on ethnography, and the structure of my course depended on students completing short bursts of hands-on ethnography. Of course, ethnography generally involves longterm immersion in a community, and with just four weeks of learning, my goal was only for students to glimpse this experience. Nevertheless, precisely because of the lived experience nature of ethnography, I designed activities for my course to mimic actual ethnographic fieldwork, like short bursts of observation of public spaces and inperson interviews.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-06-30
DOI
https://doi.org/10.5281/zenodo.15495934
Primary Topic
Focus Groups and Qualitative Methods
Type
article
Field-Weighted Citation Impact
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article

Lessons and Best Practices for Teaching Digital Ethnography

Zenodo (CERN European Organization for Nuclear Research)
Focus Groups and Qualitative Methods
article

Lessons and Best Practices for Teaching Digital Ethnography

article en

Abstract

When the COVID-19 pandemic hit the UK in March 2020, I was preparing to teach a four-week methods course for graduate students at Oxford during the spring term. Like most of us, I had to learn how to deliver online teaching for the first time, getting to grips with tools like breakout rooms and live quizzes. However, I faced a challenge beyond learning digital teaching: The methods course I was about to deliver was on ethnography, and the structure of my course depended on students completing short bursts of hands-on ethnography. Of course, ethnography generally involves longterm immersion in a community, and with just four weeks of learning, my goal was only for students to glimpse this experience. Nevertheless, precisely because of the lived experience nature of ethnography, I designed activities for my course to mimic actual ethnographic fieldwork, like short bursts of observation of public spaces and inperson interviews.

Zenodo (CERN European Organization for Nuclear Research)
University of Southampton (GB)
Quality Education
Openalex Percentile: Top 46%
Focus Groups and Qualitative Methods
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