THE IMPACT OF FINTECH INNOVATIONS ON DIGITAL TRANSFORMATION AT UZSANOATQURILISHBANK

This article studies the impact of fintech innovations on the digital transformation processes being implemented in the activities of JSCB “Uzsanoatqurilishbank”. The achievements in areas such as automation of banking services, use of artificial intelligence, expansion of mobile banking services, their impact on efficiency and ability to meet customer needs are analyzed. Also, the problems encountered in the process of digital transformation and practical proposals for their elimination are put forward. The results of the study show that fintech technologies are an important tool for improving the quality of banking services and developing interactive communication with customers.