EXPLORING AUDIOVISUAL TRANSLATION: THE KAZAKH LOCALIZATION OF DISNEY'S ENCANTO

Abstract The audiovisual translation and localization of Disney's song “We don’t talk about Bruno” from the animated movie Encanto into Kazakh is examined in this article. The focus here is on the challenges and techniques involved in altering a song's lyrics and melody, all the while ensuring that the resulting adaptation maintains the original's emotional depth and cultural importance. Translating spoken dialogue is simply one aspect of audiovisual translation; another is making sure that songs, music, and lyrics are suitable for the intended audience. This procedure for Encanto entails striking a careful balance between maintaining the original lyrics' integrity and changing them to suit Kazakhstan's linguistic and cultural setting. In this sense, localization encompasses more than just linguistic translation; it also involves modifying the content to accommodate the Kazakh audience's expectations, preferences, and sensitivities. This article looks at how the songs were translated while maintaining the film's overarching plot, the subtleties of the characters' personalities, and the songs' thematic integrity. The study emphasizes the difficult task of localizing cultural allusions, colloquial idioms, comedy, and emotional clues that could otherwise be lost in translation by examining particular instances from the movie's songs. The results show that in addition to language skills, an awareness of the cultural background of the target audience is necessary for the successful translation of Disney songs. A fuller understanding of how localization procedures help make global information accessible and relatable to a variety of audiences is provided by the study's discussion of the function of audiovisual translation in bridging cultural divides. Ultimately, this study highlights the indispensable role of localization in audiovisual translation, positioning it as a key factor in the global production and sharing of media.