METHODOLOGICAL APPROACHES TO ASSESSING THE INVESTMENT ATTRACTIVENESS OF BUSINESS ENTITIES

The article considered modern methodological approaches to the analysis of investment attractiveness, which could become the basis for making management decisions when investing. (new market positions). The purpose of the scientific article is to develop methodological recommendations for assessing investment attractiveness. The scientific and practical significance of this article is the definition of approaches to the methodology for assessing investment attractiveness, which, unlike existing ones, involve four stages of analysis of the internal and external environment (activities) of the investment object, in order to identify its investment advantages. The methodology of the study was general logical, theoretical and empirical methods, generalization and abstraction, as well as the hypothetical-deductive method, observation and comparison. The value of the study is the development of approaches to the methodology for assessing investment attractiveness. In particular, the authors propose to conduct an analysis of investment attractiveness in four stages, while observing the sequence of assessment The practical significance of the research article is that the results and proposals can be used in assessing the state of business entities for the purpose of making a decision on investing or implementing investment projects.