Key factors of influence on the strategic activity of international business in conditions of risk

The subject of the research is the theoretical analysis and determination of the practical valueof the main factors influencing the strategic activities of international business under conditions ofuncertainty and risk.The aim of the research is to investigate the key factors influencing the strategic activities ofinternational business under risk and to identify the priority ones.Research methods. The research used economic and special, general scientific methods ofresearch, methods of induction, deduction, classification and grouping, analysis and synthesis,graphical and tabular method.Results of the investigation. It has been established that the study and analysis of key factorsinfluencing the strategic activities of international business under risk should be comprehensive, flexibleand resilient to external economic and political shocks. As a result of the study of the key factors influencingthe strategic activities of international business under risk, the following main two groups were identified:external factors of influence (economic factors, social changes, technological progress, environmentalchallenges, legal conditions, global crises – pandemics, wars, international conflicts, changes in worldtrade); internal – organizational structure (management flexibility, adaptability); financial potential(availability of capital, investment, cost management); human resources (qualifications of personnel).Scope of the results. Management, strategic management, risk management, economics.Conclusions. The study found that the key factors influencing the strategic activities of internationalbusiness are an important step towards developing innovative approaches to risk managementand ensuring long–term success in the global market, which helps to raise managers’ awarenessof effective risk management tools, and which minimizes losses, improves decision–making andincreases business sustainability.