SUSTAINABILITY AND GREEN SUPPLY CHAIN PRACTICES: AN IN-DEPTH ANALYSIS

The concept of sustainability has become increasingly central to business strategies across industries, with organizations adopting green supply chain practices to reduce their environmental footprint. This research paper explores the integration of sustainability into supply chain management, examining the drivers, benefits, challenges and impacts of green supply chain practices. A mixed-method approach, incorporating both qualitative and quantitative data, was used to analyse the adoption of green practices and their effect on business performance and environmental sustainability. Findings reveal that while green supply chain management offers significant benefits, such as cost savings, enhanced reputation and regulatory compliance, several barriers, including high initial costs, technological constraints and resistance to change, impede widespread adoption. The paper concludes with strategic recommendations for businesses aiming to enhance their sustainability efforts and suggests directions for future research to further advance the field.