THE INTERPLAY BETWEEN LANGUAGE AND CULTURE IN MODERN LINGUISTICS

In contemporary linguistics, the relationship between language and culture has become a central focus of interdisciplinary research. Language is not merely a tool for communication but a reflection of cultural identity, social norms, and cognitive frameworks. This article explores the role of language and culture in modern linguistics, examining key theories, methodologies, and real-world applications. Key words: Russian speakers, cultural-linguistic differences, metaphors, kinship systems, lack tense markers, business, AI, education.