TECHNIQUES AND EXAMPLES OF USING MULTIMEDIA TECHNOLOGIES IN THE WORK OF BALLET MASTERS OF THE LATE 20th AND EARLY 21st CENTURIES

Abstract The media have a powerful influence on mass consciousness, forming certain images of certain cultural phenomena. The using of multimedia technologies and multimedia tools by directors and choreographers today gives them the opportunity to create original scenography for author’s performances and high-tech concerts that attract the audience with their novelty, interactivity and spectacle. The purpose of this scientific exploration is specification and systematization of the methods of possible using of multimedia technologies by ballet masters of the late 20th and early 21st centuries in their creative activities. The research methodology is based on the using of the source studies and the method of included observation in the study of the creative works of individual choreographers in the field of contemporary theatre and show programs; analyzes and syntheses – to identify, concretization and systematization of techniques for the possible using of multimedia technologies by choreographers of the late 20th and early 21th centuries in their creative activities. The scientific novelty lies in the identification, concretization and systematization of techniques for the possible using of multimedia technologies by ballet masters of the late 20th and early 21st centuries in their creative activities. Results. Thus, as result of clarifying the meaning of the term «multimedia», the differences between the concepts of «multimedia technologies», (MMT); «multimedia tools» and «multimedia products»; as well as a result of analyzing the creative works of individual ballet masters of the late 20th and early 21st centuries, specific and systematized techniques of multimedia technologies have been identified that can be used in the work of ballet masters when creating scenography for choreographic works. Namely: computer graphics, computer animation, multimedia projection on a fog screen, 3D printing and others. In adition, the features of the creative methods of William Forsyth and Merce Cunningham using computer programs «Improvisation Technologies», «Life Forms», are vivide examples of a possible solutions to the scenography of stage choreographic works, the construction of a modified separate choreographic text, in particular in the interaction on stage between both artists and virtual characters.