Utilizing Augmented Reality (AR) to Enhance Learning and Preservation of Local Wisdom: A Case Study on Champada in Lan Saka District

Abstract: This research explores the application of Augmented Reality (AR) technology for learning local wisdom among youth in Lan Saka District, Nakhon Si Thammarat Province, Thailand. The study aimed to develop AR learning media focused on Champada to enhance educational engagement and knowledge retention. The development followed the ADDIE model. In the Analysis phase, comprehensive data was collected from local philosophers, agriculturists, and agricultural officials to ensure alignment with research objectives. The Design phase involved creating content and storyboards incorporating AR to enhance book content. During Development, Blippar was used for AR creation. Implementation involved practical application with a sample of 30 students from Lan Saka District, followed by an Evaluation phase to assess satisfaction and effectiveness. Results indicated the AR learning media achieved a high-quality rating (x̅=4.90, S.D.=0.13) and high user satisfaction (x̅=4.13, S.D.=0.53). The media was praised for its user-friendliness, engagement, and effectiveness in improving content comprehension. These findings align with existing research on AR’s positive impact on learning outcomes and student attitudes. The study concludes that AR technology significantly enhances learning efficiency and satisfaction, promoting a deeper understanding of local wisdom and Champada, and underscores the potential of AR to transform educational practices and foster cultural preservation. Keywords: Perceived Organizational Support, Affective Commitment, Individual-Organization Fit, Work-Life Balance, Organizational Citizenship Behavior