A STUDY ON CUSTOMERS' ATTITUDE TOWARDS CREDIT CARDS IN ERODE CITY

This study explores the attitudes of consumers in a European city toward the use of credit cards, examining their perceptions, preferences, and behavioural patterns. Through a combination of surveys and interviews, the research identifies key factors influencing credit card adoption, such as convenience, security concerns, financial literacy, and marketing strategies by financial institutions. The study also delves into the psychological aspects of credit card usage, including spending habits and debt management. Findings suggest that while credit cards offer perceived financial flexibility, concerns around debt accumulation and interest rates play a significant role in shaping consumer behaviour. The study concludes by offering recommendations for both financial institutions and policymakers to promote responsible credit card usage and improve customer satisfaction.