THE INFLUENCE OF INDIVIDUAL FACTORS ON THE ENTREPRENEURIAL INTENTION

Today, no one is safe from forces and pressures, which are exerted on it, because of a significant number of the requirements in particular as regards competitiveness, the need for change, or the crises and the deregulations. In front of the economic and social turbulences which we know, the creation of new company appears as a cause of general interest. This research papers focuses on the problematic of the entrepreneurship, and more particularly on the stake which this domain represents in our society, by treating the determinants of the entrepreneurial intention. To face this news gives, students must reconsider their behaviors and their practices to renew themselves, to open out and reinforce their position in the market. Some of these practices form what one calls the entrepreneurial orientation. For this reason, we will devote this paper for better encircling and apprehending the concept of individual factors, and we tried to know how the individual factors (motivations, need for accomplishment, need for autonomy, passion to develop its own idea, individual characteristics, work experience, teaching) can influence the intention of the entrepreneur to create his own project. We focused on review literature through a survey of a sample of students from the Higher Institute of Business Administration of Sfax (Tunisia).