Effect of Store Attributes, Past Buying Behaviour and Past Buying Experience

Background: Apparel retail business is becoming more competitive year by year. Though various factors influence apparel purchase decision of a consumer, store attributes is one of the important factor plays a significant role. Various studies have found that there was a positive relationship between store attributes and buying intention. Besides, past apparel buying behaviour and past apparel buying experience may also play a significant role in the apparel purchase decision. The aim of this study is to study the effect of store attributes on future apparel buying intention and also to study the moderating role of past apparel buying behaviour and past buying experience between store attributes and future buying intention. Methods: Materials and methods used were a structured questionnaire to collect data from 761 respondents. The collected data was analysed using correlation, regression analysis, and structural equation modelling to study the above stated problem. Result & Conclusion: The results showed that there were significant positive effects of store attributes, past apparel buying behaviour and past apparel buying experience on future apparel buying intention. It was also found that there was a partial mediating effect of past apparel buying behaviour and past apparel buying experience between store attributes and future buying intention. Recommendations were suggested to apparel retailers in several management practices related to trial rooms, parking, billing, packing and other facilities