Exploring The Use of Generative AI in Creating Deepfake Content and The Risks it Poses to Data Integrity, Digital Identities, and Security Systems

Deepfakes are fake audio, video and image contents that are responsible for fraud activities and result in financial loss and reputation damage also. The fraud activities can be preventative by the use of advanced security systems equipped with blockchain and advanced AI algorithms. Deepfake contents are used for entertainment purposes also and it helps learners by offering educational videos also. The regular security audits and technological advancements can be helpful in preventing the fraud attack made by deepfake contents created by generative AI.