Research on Business English Cross-cultural Communication Course Concepts Based on Cultural Studies and Language Education

This study explores the conceptual framework of Business English cross-cultural communication courses based on cultural studies and language education theories. With globalization advancing, cross-cultural communication competence has become a critical skill in international business. Through literature review and case analysis, this research identifies deficiencies in current curriculum design, content, and teaching methods. It proposes strategies to clarify course objectives, enrich teaching content, and innovate methodologies, aiming to enhance students' cultural sensitivity, practical language application, and critical thinking. The study also suggests integrating cultural updates, exploring personalized teaching, and applying technology to provide new perspectives for course development.