Strategic Evaluation Using PESTLE and SWOT Frameworks: Public Sector Perspective

Abstract Across the globe, organizations use capacity assessment tools to remain competitive in the long run. Punjab Agriculture & Meat Company (PAMCO) is Pakistan's prominent public sector organization in the field of halal red meat processing. To remain competitive in the evolving macro-economic environment the organization should continuously assess its strategic position for smooth operations in a sustainable manner. The PESTLE framework has largely been utilized worldwide to identify significant external factors that impact the industry landscape. On the other hand, the SWOT analysis is employed by the organizations to evaluate the internal strengths/ weaknesses and the external opportunities/ threats. The objective of the study is PAMCO’s performance assessment. The study is part of the Ph.D. thesis to assess PAMCO's capacity under environmental factors. The study applies the PESTLE and SWOT frameworks to conduct an exhaustive strategic evaluation of PAMCO. The study's findings reflect that PAMCO faces various challenges, including economic uncertainty, enhanced global competition, rising costs, and evolving consumer preferences. However, the organization also has competitive advantages, that include an enduring brand image, a broader loyal customer base, and a well-established pool of intellectual human resources. To sustain organizational competitive advantage the public sector organizations must employ strategic frameworks like PESTLE and SWOT for competitive positioning in the market. For PAMCO it is recommended to frequently invest in updating its equipment and technical innovations for resource optimization through cost efficiency and to ensure quality service delivery while pursuing market and product diversification strategies. Keywords: PESTLE, SWOT, Performance, Strategies, Growth