Study of various Eco-Friendly FMCG Alternatives for the sustainable Green Consumerism

Abstract India is one of the largest consumer markets in the world and hence it caters eyes of the major producers to use Indian markets for the rise and prosper the profits and wealth. India being demographically diverse and largely populated and consisting the youngest average population, it attracts various producers and companies of all sectors and ideologies for all kinds of Indian Consumers. These consumptions and rise of abrupt marketing strategies for consumerism also result in environmental damage, green washing and violations of several ethical rules and standards. The further research extends and intends to explore various eco-friendly alternatives to make the Indian Consumers and Businesses aware that several eco-friendly products can lead to equivalent satisfaction of consumer needs and requirements without or minimal damaging the environment and hence to promote Green Consumerism and Green Marketing. The following research intends to conduct exploratory study based on findings and analysis primarily on Secondary Data and References including books, Websites, E-Commerce Websites, etc. The researcher aims to explore various eco-friendly product and practice alternatives existing in Indian Markets across various sectors which can result in rise of awareness amongst Indian Consumers and Businesses for the minimal or no environmental damage without compromising the need satisfaction of Indian Consumers. Hence this research may contribute in promotion of Green Consumerism and Green Marketing.