A TYPOLOGICAL ANALYSIS OF PERSUASIVE STRATEGIES IN CONTEMPORARY ENGLISH-LANGUAGE NEWS MEDIA

This article presents a typological analysis of persuasive strategies in contemporary English-language news media. It explores how lexical, rhetorical, structural, and pragmatic tools are employed to influence public perception while maintaining the appearance of objectivity. The study emphasizes the role of evaluative language, framing, modality, and visual rhetoric in shaping news narratives. Additionally, it highlights how digital media has introduced new persuasive mechanisms such as clickbait headlines and algorithmic personalization. Through detailed examples and case studies, the article underscores the importance of media literacy and ethical journalism in today’s information-rich environment.