E-marketing and its Impact on Consumer's Satisfaction in Amravati District of Western Vidarbha

Abstract The present research paper is entitled by “E-Marketing and its Impact on Consumer’s Satisfaction in Amravati District”. The present research study is done in Amravati district in the state of Maharashtra. This study is an effort to enquire into the level of satisfaction of the consumers (buyers and sellers) and to understand the depth of E-marketing phenomena in Amravati district. This study includes some of the objectives which are mentioned further. The main purpose of the present research paper is to enquire into the scope, findings, conclusions and suggestions regarding E-marketing application, also to find out the gaps and missing links in the studies already done by many of the research scholars in the field of E-marketing. The research is being done by applying the exploratory methods and with interview techniques by preparing a designed questionnaire. This questionnaire is taken to 150 respondents for interview from all the tehsil places of the district. It is tried to find the responses from individuals at micro level in the district. After data collection the data analysis and data presentation are done by applying the Chi-Square Test a statistical tool for testing the hypothesizes. The key findings and the implications of the findings are mentioned in the further. In the present research paper, the objectives, significance, findings, conclusions, suggestions, and potential applications are given. Also, it is tried to provide the directions for the further studies in the concerned research work.