CUSTOMERS' PERCEPTION ON CHALLENGES OF DIGITAL BANKING SYSTEM WITH REFERENCE TO SELECT PUBLIC SECTOR BANKS IN KARNATAKA

One of the biggest innovations in the banking sector throughout its lengthy history is digital banking. Notwithstanding the numerous advantages that consumers derive from online banking, there exist several significant apprehensions and obstacles for marketers operating within the online banking industry. The main obstacles that internet banking marketers must overcome to thrive in this industry are minimal marketing budgets, traditional banking habits, security, technological problems, and transaction difficulties

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-04-22
DOI
https://doi.org/10.5281/zenodo.15261497
Primary Topic
Health, Technology, Consumer Behavior
Type
article
Field-Weighted Citation Impact
0.00
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article

CUSTOMERS' PERCEPTION ON CHALLENGES OF DIGITAL BANKING SYSTEM WITH REFERENCE TO SELECT PUBLIC SECTOR BANKS IN KARNATAKA

Zenodo (CERN European Organization for Nuclear Research)
Health, Technology, Consumer Behavior
article

CUSTOMERS' PERCEPTION ON CHALLENGES OF DIGITAL BANKING SYSTEM WITH REFERENCE TO SELECT PUBLIC SECTOR BANKS IN KARNATAKA

article en

Abstract

One of the biggest innovations in the banking sector throughout its lengthy history is digital banking. Notwithstanding the numerous advantages that consumers derive from online banking, there exist several significant apprehensions and obstacles for marketers operating within the online banking industry. The main obstacles that internet banking marketers must overcome to thrive in this industry are minimal marketing budgets, traditional banking habits, security, technological problems, and transaction difficulties

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 47%
Health, Technology, Consumer Behavior
DOIOpen Access PDFOpenAlex
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CUSTOMERS' PERCEPTION ON CHALLENGES OF DIGITAL BANKING SYSTEM WITH REFERENCE TO SELECT PUBLIC SECTOR BANKS IN KARNATAKA · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS