THE ROLE OF THE PROFESSION OF GUIDE INTERPRETERS IN TODAY'S WORLD

This article examines the current state and development prospects of the profession of guide-interpreters in Uzbekistan. It explores the essential role of guideinterpreters in the tourism sector as cultural mediators and communicators who enhance tourist experiences and foster cross-cultural understanding. The study analyzes the skills, education, and working conditions required for the profession, and employs a SWOT analysis to assess its strengths, weaknesses, opportunities, and threats. The findings emphasize the need for continuous professional development and technological adaptation to ensure competitiveness in the global tourism market.