Innovative Digital Marketing Strategies Boon to Indian Farmers and Agriculture Produce

Abstract Twenty first era been called as age of digital technology. Due to development of science and technology which made way of human life easier to face and solve problems of human daily needs related to agriculture produce and marketing. Digital marketing in agriculture is the use of online channels to promote agriculture product and services. It helps farmers and agricultural businesses increase sale, build brand, awareness and reach more customers. By utilizing digital technology has stepped a forum base to farmers produce marketing. The current scenario about agriculture in India explains most of peoples engaged in farming and allied sector thus agriculture produce adds some of percentage to Indian economy. The combination of digital technology into agriculture has revolutionized farmers, agribusinesses and consumers interaction. The digital platforms provide efficiency and replacing enhancing traditional marketing strategies which are drift by information and geographic problems. The farmers are now able to communicate directly with consumers due to e-commerce platform, smartphone application which has increased transparency and profit to farmers. Despite these developments, there are still many problems to overcome like low digital literacy, poor rural infrastructure but, marketing of farmers produce is basic problems to fetch economy. The paper discusses about role of digital marketing in agriculture need for awareness, facilities and application of digital marketing in agriculture which finds scope to farmers for marketing through digital marketing.