A Study on Factors Stimulating Investment Awareness Among Younger Generation in Coimbatore City

This study aims to investigate the level of investment awareness among youngsters and identify thefactors stimulating investment awareness. The results show that youngsters have a relatively low level ofinvestment awareness, highlighting the need for targeted education and awareness initiatives. The studysuggests that educational institutions and financial organizations should collaborate to develop andimplement effective investment awareness programs for youngsters. This study uses analytical andstatistical methods to study objectives. Primary data was collected through structured questionnaireswhereas secondary data was collected from journals, articles, previous reports and related websites. Bypromoting financial literacy and investment awareness, youngsters can be empowered to make informedfinancial decisions and secure their financial futures.