CULTURAL AND NATIONAL CHARACTERISTICS OF PERCEPTION OF CIVIL SERVANTS IN KAZAKHSTAN

The article analyzes the cultural and national characteristics of public perception of civil servants in Kazakhstan. The study examines the theoretical foundations of cultural influence, the role of traditional values such as respect for authority, collectivism, and hospitality, as well as the impact of ethnocultural diversity. Special attention is given to social and historical factors, including the influence of the December 1986 uprising (Zheltoksan Koterilisi) on public perception of civil servants. The research highlights modern challenges related to digitalization and changing citizen expectations, particularly among the younger generation. The findings can be utilized to develop strategies for enhancing trust in civil servants and improving their image within the context of Kazakhstan's cultural environment.