Securing the Digital Marketplace: Cybersecurity Challenges and Solutions for E-Commerce Platforms

Global trade has been revolutionized by e-commerce, which offers smooth online transactions. However, because of this quick digital shift, fraudulent individuals now target online marketplaces. Business integrity and customer trust are at threat from safety risks like phishing attacks, financial fraud, and data breaches. In order to strengthen digital transactions against new cyber threats, this paper examines the cybersecurity issues that e-commerce platforms confront and proposes novel approaches, such as Multi Factor authentication, Secure Socket Layer (SSL), and Web Application Firewall etc. The research also covers standards for cybersecurity, emerging technology, and legislative frameworks that will impact the security of digital marketplaces in the future.