MODERN ASPECTS OF THE TOURISM BUSINESS IN THE DEVELOPMENT OF THE COUNTRY'S ECONOMY

Tourism, due to its scale and diversity, occupies one of the leading places in the world economy. It is a fairly growing sector and in recent years has been characterized by a significant increase in income for countries with tourism potential. It is an important part of financial income, job creation, new tourist services, the establishment and expansion of international contacts. All this significantly increases the standard of living, well-being, and social conditions of the country's population. It can be safely said that Georgia, with its diversity of natural climatic conditions and tourist and recreational resources, offers interesting locations and novelties to both the local population and tourist flows from foreign countries and representatives of the business sector. The country's tourism business and, in general, the tourism industry is developing in diverse directions and, accordingly, precisely because of this diversity, it occupies an important place in people's lives. Moreover, thanks to this diversity, it boldly offers various types of services to people with any taste and needs. Accordingly, the number of tourists entering the country is increasing significantly every year. Tourism is currently one of the priority directions for the Government Program for the Socio-Economic Development of Georgia (2025 - 2028).