MECHANISMS FOR INCREASING THE ECONOMIC EFFICIENCY OF TOURISM ENTITIES THROUGH IMPROVING INNOVATIVE METHODS

This study substantiates the necessity of economically optimizing tourism organizations in Uzbekistan, particularly emphasizing the relevance of introducing innovative approaches in place of traditional service delivery models. Using a Multiple Linear Regression (MLR) model, the research empirically analyzes the impact of three key innovative factors—customer satisfaction, targeted innovation, and operational efficiency—on the economic development of the tourism sector. The study concludes with practical recommendations aimed at fostering a competitive and sustainable tourism industry in Uzbekistan.