FOOD VLOGGING AS A TOOL FOR CULTURAL EXCHANGE AND GASTRONOMY TOURISM DEVELOPMENT IN THE TURKIC WORLD

In the fast-paced digital world today, food vlogging is considered a powerful marketing tool impacting not only the food and beverage industry but also gastronomy tourism development in destinations. This article delves into the concept of vlogging and the way it is used as a promotional marketing tool, the effects of vlogging on consumer attitudes and purchase decisions, and food vlogging impact on cultural exchange as well as gastronomy tourism. An extensive review of existing secondary data, social media statistics, and case studies highlights the importance of food vlogging in boosting gastronomy tourism of Turkic world, simultaneously preserving an intangible culinary heritage of the Great Silk Road countries. The study concludes with suggestions to enhance new trends of food vlogging in gastronomic promotional strategies of Uzbekistan.