A Mixed Reality Eye-Tracking Study on Visual Influences in Dietary Choices

This study explores a new method for studying food consumption behaviors using eye-tracking in a Mixed Reality (MR) environment. Participants wear video see-through headsets and interact with various food scenarios while their gaze patterns are tracked. The study combines these metrics with questionnaires and immersive visuals to analyze eating habits. Expected results aim to show that carnivorous participants focus more on meat, vegetarians engage more with sustainable food choices, and omnivores respond to a broader range of factors. The findings are expected to highlight the potential of MR eye-tracking to reveal hidden preferences and inform tailored educational and marketing strategies based on dietary habits. https://www.climatechoice.eu/2024/12/09/mixed-reality-eye-tracking-advancing-behavioral-insights-for-sustainable-choices/