INTEGRATING MASLOW'S HIERARCHY OF NEEDS INTO CONTEMPORARY MAN-AGEMENT PRACTICES

Abstract Maintaining employee motivation and managing teams effectively has increasingly become more difficult in today's competitive environment. One possible avenue to meeting this challenge is a deepened understanding of Maslow's Hierarchy of Needs, which outlines the essential human needs that shape motivation and behavior. The study aims to explore how Maslow's Hierarchy of needs can be applied to everyday management practices by tailoring an individual approach to each team member, focusing on addressing their most essential needs. Additionally, the paper focuses on team leadership and addresses how leaders can use this framework to enhance team dynamics and leadership. The research uses a critical analysis of existing research, theoretical frameworks, and practical examples to meet the objectives of this study. This research can help to improve employee motivation and team dynamics by applying Maslow's Hierarchy of Needs in management. It provides practical guidance for leaders to tailor their approach to individual needs, enhancing leadership and team effectiveness.