Comparative Analysis of Physicians' and Pharmacists' Perceptions of Generic Medicines in Bilaspur Division

Abstract This study explores the perceptions of physicians and pharmacists toward generic medicines in the Bilaspur Division, Chhattisgarh, focusing on the critical role these healthcare professionals play in healthcare affordability and accessibility. Given that generics offer a cost-effective alternative to branded medications, understanding these professionals' views is essential for promoting their adoption. Through literature review, survey interviews, and thematic analysis using NVivo, the study reveals distinct attitudes among general practitioners (GPs) and community pharmacists towards the efficacy, safety, and quality of generics. Although pharmacists generally view generics positively, some GPs express reservations regarding their effectiveness, especially with specific medications like antiepileptics. Statistical analysis, including chi-square tests, highlights a significant difference in perceptions, with a small portion of GPs doubting generic medicines' efficacy. The study underscores the necessity of educational initiatives and policy support to enhance generic acceptance in India.