Enhancing Employee Engagement through Ai-Driven Feedback System at Cholamandalam Investment and Finance Company Limited, Chennai

This study investigates enhancing employee engagement through AI Driven feedback system. This study is conducted in CIFC ltd. Over the years, Chola has expanded its reach through a vast network of branches and digital platforms. This study explores Employee engagement is a critical factor influencing productivity, job satisfaction, and organizational success. Traditional feedback mechanisms often fail to provide timely, personalized, and actionable insights, leading to disengagement. It explores the role of AI driven feedback systems in enhancing employee engagement by offering real-time, data-driven, and adaptive feedback. AI-driven solutions enable organizations to address employee concerns proactively, leading to higher motivation, better retention rates, and improved overall performance. The study highlights that while employees are generally open to AI-driven feedback systems and see value in timely insights, transparency and trust in data usage remain crucial for broader acceptance. A positive correlation between feedback through AI and productivity suggests strong potential for digital tools in enhancing performance