AN ASSESSMENT OF GENDER ROLES IN MARKET OPERATIONS: A CASE OF CONTEMPORARY ONITSHA AND NKWO NNEWI MAIN MARKETS

This article investigates gender roles in market operations between men and women traders within the patriarchal contexts of Onitsha and Nkwo Nnewi Main Markets, two prominent economic hubs in southeastern Nigeria. Despite significant contributions by women to the informal economy, entrenched gender norms significantly limit their roles and opportunities in the leadership of these markets. The study’s purpose is to examine how these gender roles influence market dynamics and decision-making processes,thereby impacting accessibility and economic power for traders ofboth genders.Employing a qualitative methodology that includes in-depth interviews and participant observations, the research captures the lived experiences of over 100 traders, providing rich insight into the complexities of gender interactions within these bustling trade environments. Findings reveal that while men traditionally dominate high-value trades and leadership roles, women play crucial roles in day-to-day market operations, often resorting to informal strategies to navigate the patriarchal landscape. However, the research also highlights instances of solidarity among women that foster collective bargaining and empowerment.The article concludes with critical policy implications aimed at promoting gender equity in informal markets. Recommendations include the establishment of targeted training programs for female traders, the promotion of cooperative networks to enhance women's market presence, and the integration of gender considerations into market regulations. By addressing the systemic barriers faced by women traders, this study aims to contribute to a more equitable economic environment in Onitsha and Nkwo Nnewi, ultimately enhancing the overall sustainability of the local economies.