THE ROLE OF ARTIFICIAL INTELLIGENCE IN INCREASING WOMEN'S EMPLOYMENT

The rapid advancement of artificial intelligence (AI) is reshapingglobal labor markets, creating both opportunities and challenges for women'semployment. While AI-driven automation and technological innovation aregenerating new job opportunities in fields such as data science, machine learning,and automation, they are also displacing low-skilled jobs, where women aredisproportionately represented. This article explores the sociological and economicimpacts of AI on women's employment, highlighting the potential of AI to reducegender bias in hiring, enhance work-life balance through flexible workarrangements, and support career advancement through targeted upskillingprograms. However, the risk of job displacement and algorithmic bias posessignificant challenges that need to be addressed through gender-sensitive AIpolicies, expanded access to STEM education for women, and targeted support forfemale entrepreneurship. The article concludes with recommendations to promotegreater gender equality in AI-driven labor markets and ensure that women benefitequally from technological progress.