Recent Trends in Marketing Strategies for Improving Sales of Medical Products

The aim behind the topic selection is to study the new methods and trends to improve the sales of pharma products. In the pharmaceutical industry, effective sales and marketing are important factors to ensure that doctors and patients are introduced to new drugs. To improve sales and marketing of medicinal products. Artificial Intelligence (AI) is a concept that describes how intelligent people think about an intelligent machine, a computer-controlled robot, or a piece of software. The Review paper attempts to understand the essence & concept of Pharmaceutical Marketing. It further aims to massively review the existing literature on Pharmaceutical Marketing and present the inferences. This conceptual study is completed with the help of Secondary data. It encompasses the thoughts of authors & researchers who have contributed to the Pharmaceutical Marketing domain.