A Study on Gen Z Consumer Satisfaction of Fashion Products in Coimbatore

The fashion industry has experienced a significant shift in consumer preferences, especiallyamong Gen Z, who give greater importance on social media, style, and brand identity. The factors thataffect Gen Z consumers' satisfaction with fashion products in Coimbatore are analysed in this study, withparticular attention paid to quality, cost, brand perception, sustainability, and social media influence. Thestudy aims to understand consumer purchase behaviour, satisfaction levels, and how online shoppinginfluences their choices by using an Social Media. To improve consumer experiences and brand loyalty,fashion businesses and retailers can benefit greatly from the findings.