EMPOWERING COMMUNITIES: FOSTERING SUSTAINABLE TOURISM IN BARASOAIN CHURCH

This study explores the role of the community in promoting sustainable tourism at Barasoain Church, a significant cultural and historical landmark located in Malolos, Bulacan. Using a descriptive-correlational design, the research aimed to analyze the relationships between community awareness, satisfaction, engagement, and motivation without manipulating any variables. A total of 200 participants—including residents, business owners, local leaders, and tourists aged 18 to 40—were selected through purposive sampling to ensure active community involvement. Data collection was conducted through a structured survey questionnaire, and the results were analyzed using mean, standard deviation, and Pearson correlation. Findings revealed a high level of awareness, satisfaction, and engagement among participants toward sustainable tourism practices. Economic, cultural, and environmental factors were identified as key motivators for community involvement. A significant positive correlation was observed between community awareness and active engagement in sustainability efforts. Based on these results, the study recommends initiatives such as strengthening education and awareness programs, enhancing community engagement strategies, offering training and capacity-building activities, fostering public-private partnerships, and implementing incentive-based support systems. Furthermore, it suggests continuous monitoring, evaluation, and policy updates to sustain community-driven tourism development. This research highlights the critical role of community participation in fostering responsible tourism practices, preserving cultural heritage, and promoting long-term socio-economic benefits for the local area.