Opportunities and Difficulties for Women Entrepreneurs in Literature, Film, and Media
Abstract This article explores the representation of female entrepreneurs in media, including literature and film. It examines various representations’ benefits as well as disadvantages. On the one hand, assumptions that highlightunfairness against women are commonly employed when relating female entrepreneurs. For example, a lot of stories simply highlight their difficulties with job and family responsibilities, giving the impression that women cannot be successful in business without making personal sacrifices. Additionally, success stories are few, frequently highlighting a small number of women who conform to a particular image while ignoring the variety of real female businesspersons. The article does, however, also highlight the enhancements that happened recently. Feminist movements, media changes, and more creative stories are improving the chances of presenting female entrepreneurs in an equal and improving manner. These fresh representations inspire next generations of female leaders and help in overcoming outdated assumptions. The paper use both qualitative and quantitative methodologies to look into this subject. This entails reading up on the subject, analysing films and other media, and examining actual case studies of female entrepreneurs. In doing so, it provides a comprehensive view of the current representation of women entrepreneurs. The paper concludes by providing workable ways to improve these representations. It demands fair media coverage, more inclusive narratives, and supports for laws that advance gender equality. By resolving these issues, more women will be inspired to follow their dreams of entrepreneurship and the representation of female entrepreneurs will become more realistic
Institutions
- Solapur University (IN)
Publication Details
- Journal
- Zenodo (CERN European Organization for Nuclear Research)
- Published
- 2025-02-28
- DOI
- https://doi.org/10.5281/zenodo.15202472
- Primary Topic
- Entrepreneurship Studies and Influences
- Type
- article
- Field-Weighted Citation Impact
- 0.00