Opportunities and Difficulties for Women Entrepreneurs in Literature, Film, and Media

Abstract This article explores the representation of female entrepreneurs in media, including literature and film. It examines various representations’ benefits as well as disadvantages. On the one hand, assumptions that highlightunfairness against women are commonly employed when relating female entrepreneurs. For example, a lot of stories simply highlight their difficulties with job and family responsibilities, giving the impression that women cannot be successful in business without making personal sacrifices. Additionally, success stories are few, frequently highlighting a small number of women who conform to a particular image while ignoring the variety of real female businesspersons. The article does, however, also highlight the enhancements that happened recently. Feminist movements, media changes, and more creative stories are improving the chances of presenting female entrepreneurs in an equal and improving manner. These fresh representations inspire next generations of female leaders and help in overcoming outdated assumptions. The paper use both qualitative and quantitative methodologies to look into this subject. This entails reading up on the subject, analysing films and other media, and examining actual case studies of female entrepreneurs. In doing so, it provides a comprehensive view of the current representation of women entrepreneurs. The paper concludes by providing workable ways to improve these representations. It demands fair media coverage, more inclusive narratives, and supports for laws that advance gender equality. By resolving these issues, more women will be inspired to follow their dreams of entrepreneurship and the representation of female entrepreneurs will become more realistic

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-02-28
DOI
https://doi.org/10.5281/zenodo.15202472
Primary Topic
Entrepreneurship Studies and Influences
Type
article
Field-Weighted Citation Impact
0.00
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article

Opportunities and Difficulties for Women Entrepreneurs in Literature, Film, and Media

Zenodo (CERN European Organization for Nuclear Research)
Entrepreneurship Studies and Influences
article

Opportunities and Difficulties for Women Entrepreneurs in Literature, Film, and Media

article en

Abstract

Abstract This article explores the representation of female entrepreneurs in media, including literature and film. It examines various representations’ benefits as well as disadvantages. On the one hand, assumptions that highlightunfairness against women are commonly employed when relating female entrepreneurs. For example, a lot of stories simply highlight their difficulties with job and family responsibilities, giving the impression that women cannot be successful in business without making personal sacrifices. Additionally, success stories are few, frequently highlighting a small number of women who conform to a particular image while ignoring the variety of real female businesspersons. The article does, however, also highlight the enhancements that happened recently. Feminist movements, media changes, and more creative stories are improving the chances of presenting female entrepreneurs in an equal and improving manner. These fresh representations inspire next generations of female leaders and help in overcoming outdated assumptions. The paper use both qualitative and quantitative methodologies to look into this subject. This entails reading up on the subject, analysing films and other media, and examining actual case studies of female entrepreneurs. In doing so, it provides a comprehensive view of the current representation of women entrepreneurs. The paper concludes by providing workable ways to improve these representations. It demands fair media coverage, more inclusive narratives, and supports for laws that advance gender equality. By resolving these issues, more women will be inspired to follow their dreams of entrepreneurship and the representation of female entrepreneurs will become more realistic

Zenodo (CERN European Organization for Nuclear Research)
Solapur University (IN)
Gender equality
Openalex Percentile: Top 44%
Entrepreneurship Studies and Influences
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