Talent Retention and Competitive Advantage in Manufacturing Firms in South-South, Nigeria

This study examined the correlation between talent retention and competitive advantage in manufacturing firms in South-South, Nigeria. Three hypotheses were formulated and tested using a convenience sampling method, with a total of 132 managers, supervisors, operational managers, heads of department of 57 manufacturing firms across the six states in South-South region of Nigeria participating. Out of the 132 distributed questionnaires, 120 were retrieved and analysed using the Pearson Moment Correlation Coefficient. The analysis revealed a positive and significant relationship between talent retention and the measures of competitive advantagein manufacturing firms in South-South, Nigeria. Based on these findings, the study concluded that talent retentionimproves competitive advantage.The study however recommended that manufacturing firms should; Implement comprehensive talent retention programs that focus on creating a positive work environment, providing career development opportunities, and offering competitive compensation packages.Focus on innovation and continuous improvement of product quality.Focus on improving operational efficiency and cost management practices.